The phrase Difficult is worth doing really underpins what Honda have both set out to achieve and have accomplished in making the adverts for the new Honda Accord. The adverts really give one a sense of grooviness of the car, they make you want to climb in, smell the seats and then put pedal to metal before screeching off in a cloud of rubber in one of these stylish and enviable cars.
The beauty of the wind tunnel concept made me shudder with anticipation. Honda have managed to appeal to the high brow web user ( me ) whilst maintaining the integrity of its admired brand.
I want a Honda Accord, I did before the ad and I do now.