Like OMG, how mant iterations does one have to go through to find a name for a new media company.
Last year we brainstormed this, finding many obscure and wonderful words – only to find them already taken. Eventually even an exhaustive search of foregin words drew a blank.
Trouble is the massive number of creative and digital agencies who have already undergone this process – looking for a catchy, easy to spell and inspiring name to brand themselves with.
It is almost tempting to go for luck and use a generator like :http://adactio.com/extras/newmediagenerator/.
I have searched exhaustively through thinks which inspire me: surfing, sea, sun, Greece, Nietschze, clarity, sincerity, simpleness, candour but the similies and synonymns are already synonymous with existing companies.
Maybe I will just stick an “i” infront of a word.
iDare.